Abu Dhabi, UAE; February 28, 2008: Caparol LLC yesterday opened its first retail outlet in the UAE. Located on Defense Road in Abu Dhabi, the outlet is expected to revolutionise the paint-shopping experience for both developers and home owners.
The German Ambassador Mr. Klaus-Peter Brandes, and representatives from Al Shaddan, a specialist Abu Dhabi-based paint applicator and retailer, which holds a franchise for Caparol LLC paint products in Abu Dhabi, were present at the opening.
The new store features a wide range of Caparol products, not previously available in the UAE. Another introduction is the SPECTRUM colour and texture computer software program, which greatly assists customers in making modern and fashionable decisions.
Consumers can bring along to the store selected fabrics to place alongside different paint colours and textures. Also offered are exciting new and unique products including those that help create aesthetic effects. Potential buyers can also preview visual representations of the final paint work.
Commenting on the opening of the retail outlet, Mr. Brandes said: “This event highlights the growth of German business in the region, as it serves as an ideal example of the application of German technology and quality standards in the UAE. The elephant used in the Caparol brand symbolizes the product quality and also signals German business presence in the Gulf, as elephants are strong-willed, highly sociable and they build strong networks and bonds.”
Gary Seabrook, General Manager, Caparol LLC, added: “The opening of our first retail outlet in the UAE is an important step in our efforts to boost our local market-presence. Modelled on our German outlets, the store will offer customers value-added services which will greatly assist them in choosing products, textures and colours to suit their tastes and preferences.”
Caparol brings German quality and high tech solutions to the decorative paint market in the UAE. Its product range always excites and motivates architects, property developers, interior designers, home owners and paint consumers to try innovative decorations, and underscores Caparol’s ability to combine aesthetics with modern technology in paint manufacturing.
