Competitive EdgeThe philosophy guiding our selection criteria is primarily driven by the target’s  strategic fit in the Emaar’s ecosystem. EII is a strategic investor in both growing as well as mature companies across the UAE. With the rapid expansion of Emaar over the years, this now includes an impressive 15 sub-sectors within the pre and post construction, hospitality, malls, and related sectors. Products and services that have strong market position and sustainable competitive advantages with a diversified revenue stream would stand out. The value proposition that EII offers to its investees includes expansion of their opportunity horizon, capital injection to accelerate growth, and access to industry best practices across its operations.